Jagarta
A personal finance product for cash flow, budgeting, assets, debts, receivables, goals, reports, net worth, and financial health without spreadsheet complexity.
My role
Rizki Alfadilah handled product positioning, website execution, responsive UI, and mobile-app presentation support.
Primary stack
Website / Mobile App / Finance UX / Product Landing
Project lane
Website / Mobile App / Finance / Personal Finance
Case Study
Overview
A focused read on what the project needed to communicate, how the product surface was shaped, and where the system can grow next.
A personal finance product for cash flow, budgeting, assets, debts, receivables, goals, reports, net worth, and financial health without spreadsheet complexity.
Role
Rizki Alfadilah handled product positioning, website execution, responsive UI, and mobile-app presentation support.
Scope
Website + Mobile App
Status
Published / Live
The Problem
Personal finance tools often split expense tracking, budgeting, assets, liabilities, and goals into disconnected workflows.
The Goal
Present Jagarta as a clear financial cockpit that makes daily money movement and long-term financial health understandable from the first visit.
Depth Pass
How the product was shaped.
The work is easier to understand as a sequence: context first, then product decisions, then user flow and visual direction.
01
Context
- Jagarta needed to explain a broad finance product in simple language: money in, money out, what users own, and what they still owe.
- The website had to support mobile acquisition while making the app feel less intimidating than a spreadsheet.
02
Approach
- I shaped the homepage around a concrete pain point, then translated app capabilities into digestible product sections.
- The visual direction keeps the product dashboard visible so visitors can understand the app before downloading it.
03
User Flow
- Visitor lands on the value proposition, reviews the financial cockpit concept, then moves toward app download CTAs.
- Feature sections break down cash flow, budgeting, reports, net worth, goals, assets, and liabilities as one connected system.
04
Design Direction
- Deep green product visuals, app mockups, and compact feature blocks make the product feel focused and operational.
- The copy avoids generic finance language and keeps the promise centered on clarity.
Core Features
Product surface and system layer.
Cash flow tracking
Budgeting and goals
Net worth overview
App Store and Play Store positioning
Stack & architecture notes
The public website is structured as an app acquisition layer with product education, feature storytelling, and store-ready conversion paths.
Result / Next Layer
What the build makes possible.
Result
- Jagarta now has a digital front door that communicates the full finance scope without overwhelming new users.
- The site can continue expanding into SEO pages for budgeting, cash flow, net worth, and personal finance education.
Future Layer
- Add richer comparison, FAQ, and use-case pages for different finance habits.
- Connect launch analytics around app-store clicks, feature interest, and campaign landing pages.
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Portfolio runway
Continue through the real project index.
Get in touch
Ready to turn the next project into a real shipped system?
Bring the product goal. I can help translate it into a clear interface, reliable implementation, and launch-ready product surface.
01
Scope
Define the product goal, user flow, pages, and technical surface.
02
Build
Design the interface, implement the stack, and keep the system maintainable.
03
Launch
Prepare QA, responsive checks, analytics hooks, and launch support.