Hanaka Classic
A timeless fashion storefront for refined essentials, balancing editorial imagery, catalog browsing, account utilities, and cart-ready shopping paths.
My role
Rizki Alfadilah supported storefront implementation, UI presentation, responsive layout, and commerce-ready brand structure.
Primary stack
E-commerce / Fashion / Storefront / Responsive UI
Project lane
Website / E-commerce / Fashion / Brand
Case Study
Overview
A focused read on what the project needed to communicate, how the product surface was shaped, and where the system can grow next.
A timeless fashion storefront for refined essentials, balancing editorial imagery, catalog browsing, account utilities, and cart-ready shopping paths.
Role
Rizki Alfadilah supported storefront implementation, UI presentation, responsive layout, and commerce-ready brand structure.
Scope
Fashion E-commerce Website
Status
Published / Live
The Problem
A fashion brand needs enough visual space for campaign imagery while keeping product discovery and purchase utilities easy to access.
The Goal
Build a restrained storefront where the brand image leads and the shopping path remains clear.
Depth Pass
How the product was shaped.
The work is easier to understand as a sequence: context first, then product decisions, then user flow and visual direction.
01
Context
- Hanaka Classic sells through taste, restraint, and photography, so the website cannot feel crowded.
- The storefront still needs the practical commerce layer: search, account, cart, collections, and product paths.
02
Approach
- I kept the interface quiet and let collection imagery carry the first impression.
- Commerce utilities remain visible in the header so the site stays usable as a real store.
03
User Flow
- Visitor lands on campaign imagery, scans navigation, then moves into shop, search, account, or cart.
- Product browsing stays visual while purchase utilities remain predictable.
04
Design Direction
- Minimal fashion composition, clean spacing, and high-quality imagery create a polished storefront feel.
- The portfolio capture preserves the real public site rather than replacing it with mockups.
Core Features
Product surface and system layer.
Editorial homepage
Product catalog
Account and cart utilities
Responsive storefront
Stack & architecture notes
The website is treated as a brand-led commerce surface with catalog, account, cart, search, and responsive media handling.
Result / Next Layer
What the build makes possible.
Result
- Hanaka Classic has a public storefront that can support collections, lookbook moments, and online sales.
- The structure can grow into campaign pages, collection drops, and richer product storytelling.
Future Layer
- Add collection-specific landing pages and stronger editorial-to-product linking.
- Improve merchandising controls for featured items, seasonal drops, and related products.
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03
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Portfolio runway
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Get in touch
Ready to turn the next project into a real shipped system?
Bring the product goal. I can help translate it into a clear interface, reliable implementation, and launch-ready product surface.
01
Scope
Define the product goal, user flow, pages, and technical surface.
02
Build
Design the interface, implement the stack, and keep the system maintainable.
03
Launch
Prepare QA, responsive checks, analytics hooks, and launch support.